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Title Date
Game arrived 2009-06-25 21:18:17
New Beta keys available 2009-04-28 16:43:25
Excutive Producer Interviewed 2008-08-24 17:08:48
Trailer Released 2008-03-28 01:07:59
Ad Supported game by original devs, release date TBA 2008-01-21 16:01:09

Battlefield: Heroes - Ad Supported game by original devs, release date TBA

Monday 21st of January, 2008 - 16:01:09 GMT

Platforms:

  • Windows

The Battlefield franchise is coming back soon. Original developers DICE have now created an ad-supported version of the game, Battlefield Heroes, which will be released by EA as usual and at launch, free to play but will feature micropayment transactions. Whether these payments will allow any advantage in the game remains to be seen. It certainly seems as if Heroes will serve as an hors-d'ouevre to the full Battlefield 3 which is due for relase in late 2008.

The graphics will adopt the cel-shaded look of Team Fortress 2, although it will not go to the fullest extreme by adopting the full comic styling of Ubi Soft’s XIII. EA has already made a revenue stream from ads in games such as the Need For Speed series and the Fifa range is another natural fit. That makes a free game with a higher percentage of ads the next step in the process.

DICE and EA also propose regular updates. if this means new maps to stop players getting bored then we can’t see an issue with the game. In our view, it’s piracy which has pushed ad-supported gaming into the PC mainstream, after the peak of Quake IV’s bootlegging to the tune of a million copies and the latest victim, according to VoodooExtreme, being CoD 4 (even if the publishers of that title have not nuked the pirate keys).

Whilst money will be made by EA, it’s good to see them making that profit with a franchise more in tune with the hardcore gamers that put them where they are today. Giving up a coveted retail chart position with which the company is normally obsessed is a sign of the company's intent, even if Battlefield 3 might more than make up for it. We hope EA will not be shy in revealing download numbers on the launch weekend, especially if they exceed the previously publicised 100,000 for Fifa 2004 in 2003.

- Ken

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